Game Cella’ VU

Life-like avatarsMulti functional spaceCustom hardwareCutting-edge robotsInteractive virtual reality

The Game Cella’ Lab actually has three distinct functions. Robotics, Virtual Reality and general media research. For general research there is a 100% flexible, high-tech space with an ever-growing resource bank is ideal for creating and conducting any kind of new media experiment. The large space offers you endless possibilities to create environments specifically suited for your research. The broad range of equipment makes it possible to use, create and adapt almost any hard- and software you think off. If it’s not there, we’ll do our best to create it for you or help you gain access to trusted 3rd party companies. If you need help, don’t worry, we will help or do it for you.

What does the Game Cella’ offer you?

  • Large (7x10m) flexible space
  • Movable workstation blocks for general use or cubicle-style experiments
  • Game consoles (PS3, Wii, Xbox)
  • Physiological sensors
  • Electronics workbench
  • Large data storage capacity
  • Workstations for creation and processing of any type of data
  • Large (3m diag) projection screen with surround-sound
  • Video and audio recording and editing equipment
  • Large data storage capacity
  • 3D printing

For studies using agents and robots, the RoboLab aims to study the interactions between agents and humans by creating or modifying pre-existing agent systems. These systems can be invisible AI agents, quirky robots or full-fledged humanoid robots. The RoboLab focusses specifically on how to make agents more human-like in their interaction with the user. Issues like affective and ethical behavior are being built into our agents to create a better relationship between agent and user.

What does the RoboLab offer you?

  • Several physical robots, including a Hanson Robokind (summer 2012)
  • On-screen avatars
  • Parrot Drone
  • Knowledge of hard- and software to change and control the agents
  • Affective and ethical (summer 2012) modules to add to agents

For studies using virtual reality, there is the Virtual Room. This virtual environment can be used to fully immerse participants into myriad virtual environments. Researchers will have full control over the environment, its objects and inhabitants. We’re working on a scriptable immersive 2D/3D virtual environment (in collaboration with IC3Dmedia) to make development of interactive virtual environments easier to access.

What does the Virtual Room offer you?

  • Access to several VR development tools (iClone Pipeline, Faceware, FaceFX, Unity, …)
  • DIY, lab-developed or 3rd party development depending on your needs
  • Several head-mounted-displays, including HTC Vive and Oculus Rift
  • Custom Virtual Environments including custom avatars
  • Large screen for non-fully immersive settings
  • Programmable VR home-trainer bike

How to get there?

The Game Cella’ Lab is located in the Metropolitan Building next to the VU Campus. Do not use the main entrance of the building, but look for the additional entrance on the corner of the building. You’ll reach it walking towards the intersection with the Boelelaan. The Network Institute logo is visible behind the window. Inside the hall you can contact Marco Otte ( to open the door.

The address is:
Buitenveldertselaan 3
1082VA Amsterdam



To make a reservation, please use the Reservation Form link in the menu.
Please note that items with a [Option] suffix are not yet approved by the Tech Lab team.