The New News Consumer is a collaborative endeavor by academics and twelve leading Dutch journalism organizations. The project studies how digitalization enables and inhibits new habits and patterns of news consumption, and how news organizations can adapt to the people’s changing experiences, needs and expectations as citizens and as users of journalism. Starting from the perspective of the user allows us to explore and develop new theoretical angles in journalism and journalism studies. It also enables us to propose innovative approaches to craft and distribute news more effectively. We generate findings that translate into better service for public news broadcasters and better economic models for commercial news organizations. Quite crucially, this project allows us to understand how people actually use journalism to engage in society.