Following last week’s post about Brevo software, we are back to share with you a second european alternative email marketing platform surpassing non-EU alternatives.
What is Friendly Automate?
Friendly Automate is a Swiss-based, open-source marketing automation platform designed to help businesses streamline their marketing efforts while ensuring data privacy and compliance with European regulations. It offers a comprehensive suite of tools, including email marketing and CRM and stands out for the priority it gives to data privacy and customization.
Why Choose Friendly Automate ?
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Data Privacy and Compliance: As a European solution, it ensures that all data is stored and processed within the EU or Switzerland, aligning with GDPR requirements.
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Open-Source Flexibility: Built on an open-source foundation, it provides businesses with the flexibility to customize and adapt the platform to their specific needs, avoiding vendor lock-in and promoting transparency.
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Comprehensive Feature Set: Beyond basic email marketing, a wide range of extra features is offered, including multi-channel campaigns, detailed analytics, and robust CRM capabilities, enabling businesses to execute sophisticated marketing strategies.
Friendly Automate vs Brevo vs Non-EU competitors (e.g., MailChimp)
| Feature | Friendly Automate | Brevo | Mailchimp |
|---|---|---|---|
| Data Hosting | EU/Switzerland | EU-based | US-based |
| Open-Source | Yes | No | No |
| GDPR Compliance | Full compliance with EU data protection | Compliant, but proprietary platform | Compliant, but data stored in the US |
| Feature Set | – Email & SMS marketing – Landing pages – CRM & contact segmentation – A/B testing – Lead scoring – Web tracking & dynamic content – Multi-channel campaign workflows |
– Email & SMS marketing – Basic automation workflows – CRM features – Transactional emails – Simple landing page builder |
– Email marketing – Automations & journeys – Social media ads – E-commerce integrations – Surveys & landing pages |
| Customization | – Full access to source code – Integrate with any external system – Custom plugins & themes – Developer-friendly REST API – Tailored automation logic |
– Limited to built-in integrations – No access to backend code – Some API capabilities – Fewer options for logic branching |
– Templates & integrations available – Limited logic customization – API available but limited backend control – No open-source extensibility |
Why It Fits Our Vision
At the Network Institute, we believe in a digital Europe that empowers users through the respect of fundamental rights and via SoftwareEU we aim to discover and bring to your attention softwares, such as Brevo, that do not require you to compromise between functionality and ethics.
👉 Try Friendly Automate: Friendly Automate software
👉 See more EU alternatives: EU email marketing alternatives
